FOR IMMEDIATE RELEASE
October 13, 2021
NEWARK, Ohio – The Great Miami Riverway recently received recognition for achievement in marketing and advertising at the Ohio Travel Association’s RUBY Awards presentation, held Oct. 7 at Cherry Valley Hotel in Newark, Ohio. The Great Miami Riverway won two awards—a RUBY award for Innovation in Travel Marketing for the Riverway’s new mobile app and Certificate of Excellence for its blog, "10 Things to do Along the Great Miami Riverway".
The Ohio Travel Association’s RUBY Awards recognize excellence in Ohio’s hospitality and tourism industry for efforts in advertising, marketing, and public relations. In this year’s competition, the Recognizing Uncommon Brilliance (RUBY) awards had 177 entries in 17 categories. The awards, sponsored by Ohio Magazine, were presented during the Ohio Conference on Tourism, the state’s largest conference for tourism industry professionals.
Nine marketing professionals representing academia, consulting firms, and ad agencies judged each entry on the basis of concept, results, and creativity.
“The competition this year was fierce,” said Melinda Huntley, Ohio Travel Association executive director. “Despite the hardships created by the pandemic, these professionals produced some amazing campaigns and projects that resulted in increased sales for businesses in their communities.”
The Ohio Travel Association is a nonprofit trade association representing travel and tourism-related businesses throughout the state. For more information on OTA, visit www.ohiotravel.org.
The Great Miami Riverway is a regional destination of river, paved trails, and connected communities that work together to encourage economic investment in southwest Ohio. The Riverway is home to Ohio’s only National Water Trail and the nation’s largest paved trail network.